A photographer and director. In one.

Bill affects imagery at a superior level. His technical expertise and design background lend themselves to highly crafted visuals whether moving or still. Thus, brands will often exploit these traits to bring visual continuity across both their photography and video assets.

Drive-thru worker in blue uniform handing a drink and food bag to customer.
Sliced red apples and pears arranged on a plate with baked brie topped with almond slivers, garnished with herbs, and accompanied by small bowls of fruit jams and a pink napkin.
Glass of cola with ice and fizzing bubbles against a dark background.
Close-up of a cheeseburger with lettuce, tomato, bacon, cheese, pickles, onion, ketchup, and mayonnaise on a bun.
Family enjoying an outdoor summer meal on a patio with grilled food, salad, corn, and drinks, smiling and toasting glasses.
Drive-thru scene at Biscuitville, showing an employee handing a paper bag with the Biscuitville logo to a customer in a car.
A freshly baked soufflé in a white ramekin with herbs sprinkled above.
Two smiling employees at a Biscuitville drive-thru window, wearing blue uniforms and holding food and a drink.
Outdoor barbecue scene with a man and child smiling near a grill and picnic table. The table is set with hot dog buns, hamburgers, corn on the cob, salad, macaroni salad, condiments, and a variety of fresh vegetables. In the background, a grill with
Grilled vegetables including corn, asparagus, zucchini, bell peppers, tomatoes, onion, and basil leaves on a white background.
Assorted deli sandwiches with sliced meats, lettuce, and tomatoes on braided rolls, displayed on a rustic wooden table with a white serving platter and a napkin.
Pizza with pepperoni, sausage, and vegetables.
Family enjoying hot cocoa and pastries at Christmas
Salad with fruits and nuts, sandwich in takeout box, sauce cup, Panera Bread packaging on table.
Wrapped salami on a wooden board with a knife, herbs, and scattered salt.
Bowl of oatmeal topped with dried apricots, almonds, pecans, raisins, and brown sugar on a rustic wooden table, with a small pitcher of milk nearby.
Vintage kitchen scale with sliced cured meat on parchment paper.

Portfolios

Food

plates, stacks, lifestyle

Beverages

splashes and liquids

Motion

broadcast & digital commercials and video

Campaigns

multi-faceted client projects

People

people in food spaces

Elevated Photography & Video

Bill Lusk is a dually based NYC and North Carolina commercial director and photographer who shoots nationwide. He is a leader in the food & beverage and lifestyle & home industries. His work has appeared in innumerable publications and advertisements. He and his studio have been awarded and acknowledged by many organizations including AAF, One Show, Lürzer's, PDN, PICA and others.

Equal parts artist and technician, Bill possesses a signature skill in lighting, an uncompromising eye for detail and a high level of expertise in digital retouching and editing. Bill developed his passion for image-making from a broad background of visual arts. He has blended his skills with his passion for design and architecture to create a highly developed and flexible aesthetic allowing his brand clients to enjoy proprietary imagery.

• Photographer and Director

• Immensely skilled in-house support staff

• 6500 sq ft studio with props, cyc wall, commercial kitchen, conveniences

• Extensive equipment including slow-motion cameras, drones and film production tools

• Large scale continuous and strobe lighting

Black and white portrait of a middle-aged man with a beard. A portrait of Bill Lusk.
Thanksgiving dinner table with roast turkey, green beans, cornbread, cranberries, and elegant place settings.
A cozy living room with green velvet chairs, a burning fireplace, and two people conversing. A man sits holding a drink while a woman stands near the mantel, creating a warm and inviting atmosphere.

“We’re lucky to have creatives like these in North Carolina.”

— Erick Fowler
Food Lion
Brand Creative Manager

Laptop on a table displaying a video call with a man wearing a blue shirt.